European Bank Boosts Paid Media Performance Tenfold with CSG Xponent

A leading U.K. financial institution offering clearing and faster payments services, which more recently expanded into account-switching solutions.

The bank wanted to identify and retarget consumers interested in switching accounts, but their existing tools couldn’t track individual journeys. They needed a solution that could:

• Assign anonymous IDs to site visitors

• Build behavioral profiles based on engagement

• Sync with a DMP to optimize paid media spend

• Deliver personalized retargeting across TV, display and digital ads

In just over a week, the bank’s agency deployed CSG Xponent to tag and segment site visitors. Each visitor was assigned an anonymous ID and profiled based on engagement. These profiles were synced daily with the DMP, enabling real-time updates and intelligent media targeting. The bank also used entry and exit polls to gauge switching intent, feeding that data back into the system to refine the outreach. The result: smarter segmentation, better targeting and dramatically improved campaign performance.