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European Bank Boosts Paid Media Performance Tenfold with CSG Xponent
260%increase in click-through rate
10ximprovement in paid media performance
1 weekfor go-live
Customer Success Story

European Bank Boosts Paid Media Performance Tenfold with CSG Xponent

In the initial four months, the system analyzed behavior profiles of 250,000 visitors using Journey Orchestration, seamlessly integrating the bank's AdTech with their website.

European Bank Boosts Paid Media Performance Tenfold with CSG XponentFinancial Services, Retail

The customer

A leading U.K. financial institution offering clearing and faster payments services, which more recently expanded into account-switching solutions.

The challenge

The bank wanted to identify and retarget consumers interested in switching accounts, but their existing tools couldn’t track individual journeys. They needed a solution that could:

  • Assign anonymous IDs to site visitors

  • Build behavioral profiles based on engagement

  • Sync with a DMP to optimize paid media spend

  • Deliver personalized retargeting across TV, display and digital ads

The solution

In just over a week, the bank’s agency deployed CSG Xponent to tag and segment site visitors. Each visitor was assigned an anonymous ID and profiled based on engagement. These profiles were synced daily with the DMP, enabling real-time updates and intelligent media targeting. The bank also used entry and exit polls to gauge switching intent, feeding that data back into the system to refine the outreach. The result: smarter segmentation, better targeting and dramatically improved campaign performance.

  • 260%: increase in click-through rate
  • 10x: improvement in paid media performance
  • 1 week: for go-live