Sales Leaders, You Need an Advanced Quote-to-Cash Solution | CSG
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Sales Leaders, You Need an Advanced Quote-to-Cash Solution
CSG Insights TeamAuthor
2025-08-22
Key takeaways
Quote-to-cash excellence begins with advanced CPQ and order management capabilities
One NZ eliminated revenue leakage and doubled NPS by connecting quoting through fulfillment
Fragmented quote-to-cash systems create 20-30% higher operational costs than integrated solutions
Sales teams using advanced quote-to-cash solutions close deals 40% faster than manual processes
Sales leaders: Does this story sound familiar to you?
Your sales team closes a major enterprise deal. Finance celebrates the contract value. Then nothing happens for weeks. The quote sits in limbo. Order fulfillment stalls. Revenue recognition gets delayed. Your competitor activates services first.
This scenario plays out daily for telecommunications providers stuck with fragmented quote-to-cash processes . The path from initial quote to collected payment determines whether deals generate profit or drain resources. Yet most sales organizations treat quote-to-cash as separate, disconnected functions rather than one integrated journey.
Quote-to-cash begins with CPQ
The quote-to-cash process encompasses every step from configuring a product through collecting payment. However, the journey starts with configure, price and quote capabilities. Get the front end wrong, and everything downstream suffers.
Advanced quote-to-cash solutions begin with purpose-built CPQ and order management that handle telecommunications complexity. Generic quoting tools force sales teams into manual workarounds. Purpose-built systems automate multi-site configurations, dynamic partner arrangements and service bundles spanning fixed, mobile and digital offerings.
Critical distinction:CSG Quote & Order addresses the front end of quote-to-cash—the quoting and order fulfillment stages where deals get won or lost. While complete quote-to-cash includes billing and payment processing, sales success hinges on what happens before invoices are generated.
Why most quote-to-cash processes fail sales teams
Sales leaders face pressure to close deals faster while maintaining margin discipline . Legacy quote-to-cash processes create conflicts between speed and accuracy. Manual quoting takes days. Configuration errors kill deals. Pricing disconnects between systems cause revenue leakage.
Limitations in your quote-to-cash ecosystem manifest in costly constraints that ripple through the business:
Slow turnaround times that jeopardize competitive positioning
High operational costs that consume margin
Critical errors between quoting and fulfillment that delay revenue recognition
At the core of it all lies a familiar problem: fragmented systems. One vendor handles quoting. Another manages orders. A third runs billing. Each handoff creates opportunities for mistakes. Sales teams lack visibility into what happens after they submit quotes. Finance teams discover margin erosion months later.
The revenue leakage problem
Revenue leakage occurs when quoted prices don't match the services delivered or the amounts billed. At first glance, these discrepancies might seem minor—but across hundreds of enterprise deals, they quickly add up. Small differences multiply, and a telecommunications provider might lose 3-5% of annual revenue to leakage between quoting and billing.
One NZ faced exactly this challenge. Billing discrepancies from their disconnected quote-to-cash process were eroding customer trust and putting revenue at risk. But when they implemented integrated quote-to-order capabilities, the turnaround was dramatic: their Net Promoter Score soared from 30 to 63, and revenue leakage dropped sharply because sales, operations and finance teams all worked from one system of record.
Why integration matters: When CPQ and order management share a unified catalog, pricing changes flow automatically. In-flight modifications update across quoting, fulfillment and billing. Finance teams see real-time margin impact, and sales teams maintain pricing accuracy even throughout complex negotiations. The result is a smoother, more predictable process—fewer errors, faster deal cycles, and greater confidence across the organization.
Five requirements for advanced quote-to-cash
Here are the five must-haves.
1. Catalog-driven architecture from quote through order
Your product catalog should control quoting and ordering behavior without custom coding. When VicTrack implemented catalog-driven architecture, they consolidated hundreds of products to 26 core offerings and improved process efficiency by 30%. Product launches that previously took months now happen in days.
2. Real-time financial visibility
Sales teams need margin transparency when building quotes. One pricing concession might seem reasonable until you see the cumulative impact across a multi-year contract. Advanced solutions calculate profitability in real-time, flagging deals that fall below acceptable thresholds before sales teams submit them.
3. Automated complex configurations
Enterprise telecommunications deals involve site surveys, network assessments and partner coordination. Manual configuration creates bottlenecks and errors. Purpose-built systems automate multi-line products including bundled offerings that span connectivity, digital services and managed solutions.
4. Seamless quote-to-order transition
Most revenue delays happen during order fulfillment. The sale isn't complete until services are activated and revenue is recognized. Advanced quote-to-cash solutions identify fulfillment discrepancies, pricing inconsistencies and order delays before they impact customers or postpone revenue.
5. Connected workflow across sales and operations
Sales teams create quotes. Operations teams fulfill orders. Finance teams reconcile billing. These functions must work from the same data. Integrated solutions eliminate duplicate data entry, reduce errors and accelerate the entire quote-to-cash cycle.
Why generic CPQ systems can't support quote-to-cash
Generic CPQ platforms work fine for simple product sales. Configure a laptop, add memory, pick a warranty. Done. Telecommunications deals, on the other hand, have to navigate hierarchical billing structures , multi-jurisdiction taxation, partner revenue sharing and custom SLAs that span years.
In these instances, generic systems require extensive customization. Implementation takes quarters instead of weeks, and maintenance demands constant developer resources. The moment you need to modify pricing rules or launch new bundles, you're back in the development queue.
Purpose-built quote-to-cash solutions understand telecommunications complexity. They handle the nuances generic systems miss while delivering faster deployment and lower total cost of ownership.
Sales leaders carry revenue targets. Every delayed deal and lost opportunity creates pressure. Advanced quote-to-cash solutions directly impact sales performance through faster quoting, fewer configuration errors and clearer margin visibility.
Your sales team shouldn't lose winnable deals because back-end systems can't keep pace. Purpose-built quote-to-cash solutions turn the front-end quoting and order management process from a bottleneck into a competitive advantage.
The path from quote to cash determines profitability. Getting the front end right—with advanced CPQ and order management—sets up everything that follows. Sales leaders who recognize this connection deliver better results than those who treat quoting as just another sales tool.
