How to Choose the Best CPQ Tools for Telco

Legacy configure, price and quote (CPQ) systems were not built for modern telecommunications teams looking to dominate in a competitive landscape.

As a telco, you're constantly expanding your offerings to provide the services customers need when they need them. To continue to innovate successfully and impress your clients, you need a CPQ system that works the way you do. This guide offers the insight you need to choose CPQ software that fits your business.

Must-Have Features for a Telco CPQ

There are several factors to consider when deciding which CPQ sales tool is the best for your business.

Centralized and rules-based cataloging

A sound CPQ system must provide your team with a single source of truth for your sales data. With a centralized data hub, you can gain real-time visibility into promotions, pricing and bundles.

In addition to centralizing data, the best CPQ systems provide rules-based cataloging that allows you to set parameters for creating new bundles and promotions. The system automatically blocks product or service deals created outside your preprogrammed rules. These guided selling rules will protect your margins by preventing sales reps from creating unprofitable or undesirable promotions or discounts.

Seamless integration capabilities

The best CPQ software will merge effortlessly with your existing CRM and billing systems. Seamless integration will ensure a frictionless quote-to-cash process with limited manual data entries, reducing order fulfillment times and keeping your consumers smiling.

Dynamic pricing

Many telcos operate across multiple regions with numerous partners, meaning pricing can differ based on partner agreements or local regulations like taxes. These complexities can make accurate quoting difficult.

The right CPQ tool should empower your sales team to create precise quotes every time. The system should accommodate live price updates across multiple channels.

Margin analysis

Every potent sales software should feature automatic margin analysis, enabling your team to see possible profits even before submitting the quote. The system should have an automatic alert requiring manager approval before sending quotes below the set margin threshold.

Mobile compatibility

The fast-paced nature of sales means you can't afford software that only works on a computer. The best CPQ tools offer mobile users the same quality of experience. Ensuring complete compatibility will empower your team to do its best work.