
Modernizing BSS Platforms: An AWS Q&A With Sean Casey

If telcos want to become more like tech companies (i.e., evolve into techcos), then they need to embrace tech methods of doing business. That includes adopting SaaS and AI, according to Sean Casey, CSG senior vice president of product management.
At MWC Barcelona , Sean sat down with Robbie Belson in the AWS Studio to discuss the journey of telcos to techcos. They explore:
How telcos can leverage AI and SaaS to modernize their BSS platforms and become more like tech companies
CSG's product ideation journey, including how CSG and AWS built a product in just four weeks
Integrating generative AI (GenAI) into BSS solutions and the customer signals driving this change
Practical advice for telcos looking to embrace SaaS and move quickly to innovate and drive new experiences for their end customers
You can watch the interview below or scroll down further to read the conversation.
The transcript has been condensed and lightly edited for clarity.
LEVERAGING AI IN WAYS THAT DRIVE VALUE
Robbie Belson
We really want to unpack this journey, particularly as you integrated generative AI into your BSS solution. Let's talk about the customer signals. Why now?
Sean Casey
Obviously, everyone's talking about AI right now. Everyone's trying to find use cases in which they can drive value to their end customers. So for us, it was a natural progression, considering how many customer touchpoints we have, to focus on GenAI and see how we can do some things that automate activities and drive additional value.
Robbie
The opportunity here was to find ways to make more actionable recommendations to customers, right?
Sean
That’s exactly right. Using AI we can actually act like a care representative that's the best expert in the system, knows everything in the catalog, knows everything about the customer, and can have a conversation with that customer to make a recommendation. It's really unique and compelling.
Robbie
So you hear these customer signals, opportunity to integrate generative AI, and then what, AWS is a phone call away and then you started building?
