ADT Drives Customer Response with CSG Direct-Mail Campaign

Boost customer response rates with a targeted direct mail campaign

ADT needed to notify a large portion of their home security customers about a necessary equipment upgrade. The company sent out emails and texts, but for this critical campaign, they wanted to ensure all customer communication channels were covered to maximize the response. ADT brought in CSG. Together they executed a direct-mail postcard campaign that seized customers' attention and drew response rates as high as 22 percent. Download this case study to learn how they did it.