The CPQ Bottleneck: 5 Ways Telco B2B Deals Go Wrong

96% face CPQ issues in complex B2B bids

As B2B deals become more complex, CPQs will emerged as a critical enabler of speed, accuracy, and profitability in enterprise sales. Omdia finds that CSPs will increasingly rely on CPQ platforms to support strategic goals — from faster bid turnaround to managing multiservice pricing, approvals, and fulfilment. Currently today:

74% say CPQ plays a crucial role in delivering strategic goals

83% of CSPs are directing tech investment toward B2B growth

Despite their growing importance, Omdia’s data shows that most CPQ platforms are failing to keep pace with telco B2B requirements. CPQ limitations are contributing to missed bid deadlines, compliance risk, and significant revenue leakage — costing CSPs billions globally each year.