The CPQ Bottleneck: 5 Ways Telco B2B Deals Go Wrong
The CPQ Bottleneck: 5 Ways Telco B2B Deals Go Wrong. Independent Omdia research on why legacy CPQ is holding back telco B2B growth.
Generic CPQs are costing Telcos billions annually
Telcos are racing into B2B, but most are still relying on CPQ and quote‑to‑cash systems built for a simpler era. The result: missed deadlines, unprofitable deals, compliance exposure and billions in revenue leakage. To uncover the real bottlenecks, CSG partnered with Omdia to survey CSPs worldwide on how they sell, price and quote today. The CPQ Bottleneck reveals the five hidden failure points holding telcos back - and a practical blueprint for transforming CPQ into a true B2B growth engine.
Take control of your CPQ today, or risk falling further behind
61% of top deals span multiple beyond-connectivity services
Omdia’s research validates that B2B is now the primary growth engine for telecoms, with enterprise demand increasingly extending beyond traditional connectivity. The majority of large B2B deals now combine connectivity with cloud, applications, security, and managed services — fundamentally increasing commercial and operational complexity.
Five Actionable Insights
Adapt CPQ for Beyond‑Connectivity Deals
Use CPQ Earlier to Win More Bids
Stop Margin Leakage at the Quote Stage
Build Compliance into Quoting
Unify Catalogs to Prevent Order Fallout
Turn CPQ from a bottleneck into a growth engine
Get the full research, benchmarks, and actionable strategies to fix CPQ inefficiencies and accelerate telco B2B revenue.
Related resources
What Is Composability in Telco CPQ Software and Why Does It Matter?
Why Telecom Order Management and CPQ Systems Need to Work as One to Win B2B
