To Win at 5G, Telcos Must Tame Their Quoting Chaos

1. doing this pricing manually

2. using a hard-baked CPQ they built themselves

3. using a CPQ that wasn’t designed for complex multi-product enterprise solutions

In any case, the inefficiencies in their B2B processes remain unresolved. As enterprise services get increasingly complex, manual computing and plug-and-play CPQ algorithms are no longer viable for CSPs.

The potential to create a mess grows. In some instances, CSPs try to manage tens of thousands of products or services because they can’t consolidate the way they are offering, ordering and managing these enterprise services. They wind up doing something different for every customer, which creates confusion about the products the customers have and drives up operational costs due to a lack of standardization.

The Advantage of a Telco-Specific CPQ Solution

With the right CPQ solution, not only will CSPs be ready to handle the complexity, but they will also be prepared for the future and able to monetize B2B2X solutions as their business grows.

A CPQ solution that is tailored to telco-specific complexities will create faster time to revenue and improve process speeds, resulting in a better overall enterprise customer experience. It will also enable zero-touch processing through omnichannel-assisted and self-service channels. CPQ providers with telco B2B configuration experience and standards-based “plug-in” partnering in 5G will stand out from those that lack these capabilities.

In addition, telcos need a solution that complies with TM Forum Open APIs , which is particularly important to enable partnering that can unlock the value of the 5G network . B2B partnering, especially at the scale of 5G-enabled offerings, requires too much integration to take a bespoke approach with each of the partners. Using a CPQ solution that follows open API standards will help simplify the integration complexity that comes with managing the multitude of 5G partnerships because standardization creates consistency that can be scaled and replicated and allow all partners to interoperate in the same ecosystem. CSG offers a CPQ solution that is both designed with CSPs in mind and provides ready-to-go reusable integration through open APIs.

Seeing how difficult it’s been to consistently price and offer B2B bundles before 5G, some CSPs are resigned to never attempt 5G-enabled enterprise offerings. That’s fine for a time…until their competitors figure it out first. Fortunately, this complexity is fully solvable today—and tomorrow—with a CPQ solution tailored to the unique needs of CSPs.