Why Print Deserves a Spot in Your Marketing Mix
In a world of clicks, print still connects.
Every month, you’re sending a communication that reaches nearly every customer you serve. It’s opened. It’s read. It’s trusted. Yet for most companies, it’s completely underutilized:
The printed billing statement.
At a time when digital channels are saturated and attention spans are fractured, print delivers what marketers crave: engagement, trust and relevance.
And you’re already paying to send it.
The Best-Performing Channel You’re Not Using (Yet)
Digital gets the lion’s share of marketing budgets, email, social and display but none of those channels deliver this:
96% of customers open and read their printed statements
They spend 2–3 minutes with them
It costs less than $1 per customer per month
Compare that to the latest benchmarks:
Average email open rate across industries: ~21%
Social ad click-through rate: ~0.9%
Direct mail response rate: ~4.9% (according to the ANA)
The billing statement is already in customers’ homes and hands. That kind of attention, at that price, is almost unheard of. And yet most companies treat the monthly statement as an operational formality, rather than a marketing opportunity.
Related Post: Reduce Bill Confusion With Proactive, Personalized Outreach
Customers Are Tuning Out. Print Gets Through.
Consumers are overwhelmed by digital. A YouGov study showed 70% of 18–29-year-olds have intentionally reduced social media usage—nearly double the number from 2023.
Ad blockers, declining open rates and screen fatigue, it’s all real.
Meanwhile, physical mail stands out:
It creates a tactile, visual pause in a world of swipe-and-scroll.
It’s not intrusive.
It doesn’t disappear in a tab or get buried in a feed.
Print shows up once. It earns attention. And it’s remembered.
Personalization Isn’t Just for Email
Most companies have robust personalization in digital channels, dynamic ads, tailored email content and location-based mobile notifications. But they overlook the channel with the highest guaranteed open rate.
You already have the data: usage, preferences and history. Now imagine using that to tailor your monthly statement:
