Cable Operator Uses Personalized Ad Pages to Triple Sales Lift

How much more effective are ad pages when they’re personalized?

A Tier-1 cable operator ran a test using Message Manager to find out. With CSG’s targeted messaging tool, the operator mailed two versions of a mobile offer in customers’ billing statements: one that addressed each customer by name, and one that didn’t. The sales lift from the personalized version exceeded the operator’s expectations. With its robust segmentation capabilities, Message Manager is helping this operator draw more value from their direct mail promotions.